Canadian Green Building Council
Highlights
Social and digital ads, Motion graphics, Print and layout design, UI/UX Design, Web design
CAGBC’s main challenge was to communicate to both potential members and the public of their mission to advocate for decarbonized commercial real estate, and the benefits that follow. At Alphabet®, our content strategy team created a comprehensive key messaging framework to assist CAGBC in understanding and achieving their goal for businesses to consider building green in Canada.
My Role
I designed and digitally produced social assets, motion graphic ads and physical leave-behind cards to showcase the shift from carbon to zero carbon usage. This campaign also featured a landing page design that aligned with the messaging framework to encourage membership and education outreach.
Web design
To further enhance CAGBC’s web presence, my role also included a redesign of their homepage with updated content. The above mentioned campaign landing page and the newly designed homepage both utilized elements from CAGBC’s branding with more progressive and easily digestible content and a reworked wireframe. My goal was to refresh their colour palette usage, define a strong typographic hierarchy and create a more organized layout with appropriate green building imagery.
Give me a holler!
If you’re looking for a designer who can bring a new level of creativity and adaptability to your brand, I’d love to connect.