Tourism Kingston
Highlights
Print & newspaper ads, Seasonal brand campaigns, Social media, Motion graphics & Weather-triggered ads
At Alphabet Creative, I worked on the Tourism Kingston account, designing campaigns to promote Kingston, Ontario as a year-round destination. As part of the agency’s creative team, I developed print, social, and digital assets that highlighted the city’s culture, events, and attractions.
My Role
My focus was on keeping the creative consistent with Tourism Kingston’s brand identity while tailoring visuals to match the energy and themes of each season.
Dynamic Advertising
The perfect ad, rain or shine.
To make the campaigns more dynamic and context-aware, I produced digital assets triggered by real-time weather conditions. On sunny days, ads promoted Kingston’s waterfront and outdoor experiences; on snowy days, they highlighted cozy indoor dining and cultural activities. This gave the campaigns a sense of immediacy and relevance that connected directly with potential visitors.
Newspaper & Print Campaigns
I designed full-page newspaper and magazine ads that promoted Kingston’s culinary and cultural scene. These ads combined bold headlines, striking photography, and clean layouts to best represent Tourism Kingston’s elegant brand philosophy.
Campaigns like Kingstonlicious highlighted the city’s dining experiences with vibrant food imagery, while seasonal ads promoted summer patios, pubs, and breweries with a lively, approachable tone. Each piece balanced strong brand identity with clear calls to action, encouraging readers to explore Kingston as a destination.
Seasonal Ads
A city for every season.
Tourism Kingston’s campaigns shifted with the seasons, from patios in summer to cozy escapes in winter. I applied the brand system across print, digital, and social ads — using typography, color, and imagery to keep every piece recognizably “Kingston.” This consistency allowed the campaigns to adapt to different themes while maintaining a clear, cohesive identity.
Expanding the Brand
We designed a flexible campaign system that celebrated Kingston’s diverse experiences — dining, history, waterfront, and culture — while keeping the city’s identity clear and memorable.
Real impact. Real Results.
Real impact. Real Results.
The creative I produced helped Tourism Kingston engage with audiences across multiple channels and seasons, reinforcing the city’s position as a vibrant destination in Ontario. Working on this client at Alphabet Creative also deepened my experience designing for tourism and lifestyle brands, where timing, relevance, and storytelling all play a central role.
Give me a holler!
If you’re looking for a designer who can bring a new level of creativity and adaptability to your brand, I’d love to connect.